From eco-friendly clothing to plant-based food, the health of our planet is at the forefront of buyer’s minds when making a purchase. No more so than when committing to recurring subscription plans.

By combining the technologies of Ecodrive and Recharge, merchants can significantly increase subscription opt-ins and long-term retention whilst offering a greener, more eco-conscious service to customers.

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What is Recharge?

Recharge is a billing platform designed to help e-commerce businesses simplify subscriptions and increase retention. Recharge enables merchants to offer subscription-based products and services, facilitating seamless, recurring transactions for their customers.

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What is Ecodrive?

Ecodrive empowers businesses to easily integrate sustainability into their operations. The plug-in technology enables companies to connect everyday actions such as sales to environmental projects like ocean plastic removal and tree planting.

Ecodrive allows companies and their customers to combat the carbon emissions associated with their products, supply chains, and services, at the click of a button.

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How Does Recharge Integrate with Ecodrive?

Combining the powerful technology behind Recharge and Ecodrive is simple and requires no coding or platform upgrades.

Check out our step by step guide for integrating Recharge with Ecodrive here.

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How Combining Ecodrive with Recharge Boosts Subscription Opt-Ins

Integrating Ecodrive with Recharge allows merchants to leverage sustainability as a key incentive for subscription opt-ins.

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Environmental Incentives Drive Action

Consumers are more likely to subscribe to a service if they know their purchase contributes to a positive impact for the environment. With Ecodrive, trees can be planted or ocean plastic removed with every subscription sign-up and renewal, resulting in recurring revenue, higher LTV, and consistent benefits for the environment. Leverage impact as a way to convert customers to subscribers instead of one-time purchasers.

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Creating a Strong Value Proposition

The Ecodrive and Recharge integration enables businesses to create a compelling value proposition by bundling sustainability with convenience. When consumers see that they can enjoy the ease of regular deliveries, services, or products, without the guilt of environmental impact (and in many cases a net positive impact), they’re more likely to opt-in to a subscription service.

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Building Brand Loyalty through Shared Values

This powerful integration not only increases the likelihood of subscription sign-ups but also fosters long-term brand loyalty. Customers who feel that a brand shares their values are more likely to stay engaged and continue their subscriptions over time.

This results in less churn, customer referrals, and a higher likelihood of upgrades.

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Marketing the Impact

By emphasizing that each subscription sign-up or renewal contributes to fighting climate change, merchants can attract and retain customers who are committed to sustainability.

In the competitive world of subscription services, this type of messaging can help businesses stand out from the crowd in all the right ways.

Custom banners (such as those below) placed strategically at the shopfront and checkout sections of websites can be extremely effective in increasing customer conversions. The easiest of which is simply:

Subscriber & Save the Planet: (10 trees planted for subscription orders)

Below are more customizable options:

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Ecodrive customers gain access to a full suite of marketing tools, from website assets and media, to strategy guides designed to ensure you maximize the positive effects of Ecodrive on your business.

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What Can You and Your Customers Achieve With the Ecodrive - Recharge Integration?

Integrating Ecodrive with Recharge allows consumers to back environmental projects with every subscription cycle, ensuring that their convenience and product orders do not come at the expense of the environment.

Currently, companies have the ability to support ocean plastic removal and tree planting projects around the world through Ecodrive.

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Ocean Plastic Removal

Pull your chosen quantity of plastic and trash from the ocean with every subscription payment.

In partnership with 4ocean, oceans and waterways are being cleaned throughout Florida, Indonesia, Guatemala, and beyond.

A commitment to remove ocean plastic can be particularly effective for CPG brands looking to show customers that they are taking steps to balance out the environmental impact of their products.

18 billion pounds of plastic and trash enters our oceans every year. You and your customers can help fight the climate crisis one subscription at a time.

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Tree Planting

Plant your chosen quantity of trees with every subscription payment.

In partnership with Veritree, reforestation efforts are taking place in Kenya, Senegal, Hawaii, Oregon and British Columbia.

With Ecodrive, you can empower your customers to sequester carbon, support biodiversity, combat coastal erosion, and create valuable work days for local communities.

Supporting tree planting projects can be particularly effective for brands with carbon footprints derived from transportation and supply chains, delivery routes, or paper products.

Reforestation efforts can balance out the negative effects on our planet.

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Sustainable Subscription Services For the Environment and Your Business

By giving consumers the opportunity to opt for a more sustainable purchasing experience, merchants can differentiate themselves in a competitive market and build long-lasting customer relationships based on shared values.

As consumer demand for sustainability continues to grow, the ability to offer eco-friendly subscription services will become increasingly important.

Businesses that embrace this trend and leverage the Ecodrive and Recharge integration will not only see a boost in conversions but also contribute to a greener, more sustainable future.

Book a demo with Ecodrive now for a free walk through of the platform, and learn how sustainable subscriptions can supercharge your business.