For Alex, the founder of Marly Garden, planting a tree for every purchase felt like a natural fit for his company.

Marly’s core product is a self-watering planter that makes building a garden inside your home easy. The brand has always appealed to sustainably-minded individuals and nature lovers, so pairing their innovative planters with reforestation efforts was the perfect match.

Initially, Marly had supported tree planting projects via a different provider, but over time, he felt the need for a deeper level of transparency and accountability in showcasing the impact of his community’s contributions.

This led Marly to make the switch to Ecodrive.

"Transparency is really important for us; it’s part of how we build trust with our customers," Alex told us. "When I discovered Ecodrive and their commitment to 100% verified impact, I knew it was the right choice for Marly. Our customers love knowing exactly where their trees are planted and seeing tangible evidence of the difference they’re making.

Our products enable people to grow plants more easily at home. To then have the ability to track the growth of the exact tree that their purchase helped plant somewhere out in the world is super powerful."

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The Importance of 100% Verification

One of the key reasons Marly chose Ecodrive was our insistence on 100% verification of environmental projects.

Unlike many platforms that provide general statistics and surface level reports, Ecodrive offers detailed information about where and how their contributions are making a difference.

"With Ecodrive, we can show our community more than just numbers. We can show them real, verified impact," Alex explains. "From location photos to transparent data, it’s all there. That’s something our previous sustainability partner, One Tree Planted, couldn’t provide, and for us, it was a game-changer."

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The Power of Impact IDs

At the heart of Ecodrive’s transparency is our innovative Impact ID system.

Each Impact ID acts as a digital passport for the trees planted through Marly’s contributions, offering meticulous records of the reforestation projects they support.

Customers can see geotags of where their trees were planted, access photos and updates from the project sites, and gain a clear understanding of the environmental impact being achieved.

"Impact IDs bring a whole new level of clarity and connection to our efforts," says Alex. "Only with Ecodrive can our customers truly see the evidence of what is being achieved. With other tree planting organizations, there’s often a disconnect - you don’t really know if, where, and when the tree planting is taking place. Ecodrive bridges that gap and gives us confidence that every tree promised is a tree planted."

The detailed evidence provided by Ecodrive’s Impact IDs allows Marly to create compelling marketing materials that showcase the tangible impact of their efforts.

As a result, Marly has seen an increase in customer engagement and loyalty, which has contributed to their growth as a business.

"Our customers can see their impact in action, which not only reinforces their trust in us as a business but also encourages them to keep supporting us as a sustainable brand. It’s a powerful tool for engagement and storytelling."

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Resonating With Marly’s Customers

Marly’s customers are passionate about sustainability, and the company’s decision to plant a tree with every purchase resonates deeply with their audience reinforcing the brand’s mission to foster greener living spaces.

"Our customers care about the environment, and they want to know their purchases contribute to real change," says Alex.

"Ecodrive’s transparency lets us share that story in a way that’s meaningful. Sending photo updates and sharing group successes with our community is a really natural way to touch base with customers and keep our brand top of mind.”

“This has led to really positive feedback and boosts to conversions and engagement”.

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Looking Ahead

For Alex, the decision to switch to Ecodrive is more than just a business move; it’s a reflection of Marly’s core values.

"We’re not just selling planters; we’re cultivating a community that cares about the natural world," he explains.

"Partnering with Ecodrive means we live up to that mission. And delivering on sustainability with such a high level of transparency is going to be priceless for us in the long run.

Impact IDs allow us to speak directly to our core group of customers and continue building trust as we look to release new products and expand our services".

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Shop Marly products here. A tree will be planted via Ecodrive with any purchase of a self-watering planter.

Learn more about Impact IDs and delivering 100% verification for your customers here.

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